The aggressive strategy allows Hometown to capitalize on its brand and service model, which provides a one-stop, low cost convenient healthcare facility for urgent care, wellness and occupational health needs. Hometown’s employer partnerships will be able to use this as a viable solution for injury care management, pre- and ongoing employment services and employee health needs for the Cleveland and Northeast regions.
After re-acquiring Hometown from prior owners in 2014, CEO Manoj Kumar focused on aggressively expanding Hometown’s brand throughout Ohio. In April 2017, Hometown opened its 26th location in Lancaster, Ohio, the sixth location in the past two years. “Hometown has always been an aggressive growth company. The urgent care market has become very competitive but our success stems from the unbeatable value proposition we offer to local residents and employer communities. Our pricing, quality of care, range of services, state-of-the art technology are all provided at our 26 locations and lastly, our ability to leverage our data to provide more services at lower costs are unbeatable,” said Kumar.
With a 98.5% patient satisfaction rating, Hometown has significant strength in terms of understanding trends for on-demand care with its data and deep experience of seeing over 1.6 million patients in the last 10 years. Hometown is able to provide high quality of care at a very low cost to their patients and employer partners due to their supplier relationships, outcome data capabilities, PQRS, and marketing infrastructure.
Kumar added, “Hometown strongly believes in working closely with local medical communities including hospitals, primary care physicians and specialists to increase the care coordination of its patients who need such services and plans to implement the same relationships in the Cleveland and Northeast areas. Hometown’s Specialists’ Access Program, Primary Care Partnership Program and Hospital Collaboration Programs allow the framework for such care coordination.”
Each Hometown location will maintain its modern ambiance and design within a healthcare setting. The facilities will include: state-of-the art equipment (including digital X-ray and EKG), treatment rooms, and an atmosphere that keeps patients comfortable and returning for their healthcare needs. A key niche compared to the walk-in style clinics located in grocery stores or pharmacies.